Italian couturier Elsa Schiaparelli belonged to the intellectual circles of Paris from the turn of the 20th century. During this period she founded the Couture House Schiaparelli in 1927, at 21 place Vendôme in Paris.The Maison Schiaparelli remains highly relevant for contemporary individuals as Elsa Schiaparelli was herself, modern, original and uncompromising. Her ideas are celebrated with the latest Haute Couture Spring-Summer 2021 by the successor of Schiaparelli brand, Creative Director Daniel Roseberry.
Roseberry continues the ethos laid by Schiaparelli in the 20th century. The spring-summer haute couture collection seeks to empower and strengthen the woman, who takes the center stage with unapologetic dresses and accessories. As the founder herself was clearly inspired by the Surrealist movement and her group of artist friends, like Dalí, Cocteau, Man Ray and Giacometti, Schiaparelli’s contemporary couture vision encompasses the Surrealists shapes and artistic details, which give certain edge to the clothes. Now accessories get the similar legendary design. As always, Schiaparelli’s design is intended to celebrate woman’s body and the symbol of womanhood in innovative aesthetic and liberating design, and references to art just happened to be the ideal medium to convey this.
Roseberry is thus well positioned on a path to revive the storied Maison, as long as he remains dedicated to the same goal of promoting a woman’s position, attitude and her space in the society. These are some interesting ways to do this as the new collection unveils via a particular attention to the silhouette. The way of movement is particularly emphasized and it conveys the message that women are enabled powerful presence wearing Schiaparelli couture or the new jewellery.
At the same time bold and natural. Neither masculine nor feminine, Schiaparelli remains modern armour for confident women; promoting a strong female image in her true essence. This season Roseberry does cleverly so with statement jewellery and dresses that invoke primal instinct. Schiaparelli woman becomes a Queen of the jungle, and she signals this with her every part, highlighted through the collection with body hugging armour-like looks in wild colours and materials and many looks adorned with oversized tribal inspired jewellery.
The Couture House Schiaparelli has further strengthened its ties with the art world and joined exciting charity projects. In late 2020, as part of ongoing support to underprivileged, the Maison has donated two custom creations to Christie’s special auction titled, Schiaparelli: Regina King Emmy Outfits, Proceeds Intended to Support the Obama Foundation’s Girls Opportunity Alliance.
All of the proceeds raised at this auction went to the Obama Foundation’s Girls Opportunity Alliance, a program designed to empower adolescent girls around the world through education.
Christie’s online sale featured Maison Schiaparelli haute couture bustier dress from the spring-summer haute couture collection 2020, in electric blue, made of embroidered faille with 250 encrusted multicolored jewels. The asymmetric dress worn by actress Regina King to the 72nd Emmy Awards to accept her award for Outstanding Lead Actress in a ‘Limited Series for Watchmen’ was made in Paris in the atelier of Maison Schiaparelli in Place Vendôme. This year the haute couture collection was much more toned down for a Schiaparelli collection. Nevertheless the latest couture collection exhibits the great love for the art, woman and freedom.
The House cleverly adapts to the new way of consuming couture and presents strong looks that will leave lasting impression on digital media, as we have seen from recent digital events where the Schiaparelli dresses were in focus. The new Schiaparelli silhouette is thus much more bold and sometimes exaggerated to make a point. This makes Schiaparelli so successful, it’s ability to adapt to the sentiment of the moment and propose a relevant and instantly recognisable fashion, without losing the touch to its roots and ethos.
Text By Nermin Ahmet
Image Courtesy : Couture House Schiaparelli
Find more about the Brand :
https://www.schiaparelli.com/en
https://www.vogue.com/fashion-shows/spring-2021-couture/schiaparelli
https://www.instagram.com/schiaparelli/?hl=en
